Paul Friederichsen

FRIEDERICHSEN BRANDS

F R I E D E R I C H S E N    B R A N D S

BRAND STRATEGY | MARKETING CONSULTATION | CREATIVE DIRECTION

I’ve helped companies across a variety of categories launch new brands, introduce new products and achieve new success.

Let’s discuss how we can build your brand to be the brand it was meant to be.

Contact me:
Friederichsen.Paul@gmail.com

Follow me on:

7 Criteria to Select the Best Idea https://t.co/aOtfEYiF3A via @Inc

Despite 25 Years Of Ad Growth, Diversity Remains A Challenge https://t.co/Et9JAanrjQ

“Snackle” branding of gas station food by @QuikTrip has popped up. Nice photography, icon imagery and clever identity. Should be interesting to see a) if it lasts and b) if competition follows suit #fastfood #branding

I’ve read a lot of books, articles and research on the art of naming, and this article, by far, is the best. Naming is one of THE most challenging tasks a marketer will encounter. This will help you and your team get started https://t.co/GHEtJfaqsN

Check out my new “Marketing Minute” in @FloorFocus magazine for July. The shortage of qualified installers is real. Marketing will help you attract them. #branding #DigitalMarketing #skilledlaborshortage

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