BRAND STRATEGY | MARKETING CONSULTATION | CREATIVE DIRECTION
I’ve helped companies across a variety of categories launch new brands, introduce new products and achieve new success.
Let’s discuss how we can build your brand to be the brand it was meant to be.
Contact me:
Friederichsen.Paul@gmail.com
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Successful Brand Cultures Live Their Beliefs: https://t.co/b8vHXE6pMb
Informative article about a confusing topic that affects all communicators Copyrights: The Protected And Unprotected https://t.co/w7RE2syNy1
Informative piece about a confusing topic #marketing #branding #copyrightlaw https://t.co/0ImHkPcweP
Copyrights: The Protected And Unprotected | Branding Strategy Insider
brandingstrategyinsider.com
Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions. It What is protectable by copyrite? What is not?Great read on the fundamentals to having a successful brand ...
4 Things I Learned Building The Calvin Klein Brand | Branding Strategy Insider
brandingstrategyinsider.com
For over 17 years (1999-2016) I served as the CEO of Calvin Klein and I had the distinct pleasure of being able to work with one of the world’s mostAn article I wrote a year ago. With the mass closures of Sears stores and Barnes & Nobles on the brink, it’s more relevant than ever .. www.brandingstrategyinsider.com/2017/08/brand-purchase-behavior-in-the-millennial-age.html
Brand Purchase Behavior In The Millennial Age | Branding Strategy Insider
brandingstrategyinsider.com
Millennials are fast becoming the dominant economic force – and in many categories they are the only force to be reckoned with by brands.Nice to see an old client! #GordosCheeseDip (from my work with BDI) playing a big sponsorship role at a sports event at Mercedes-Benz Stadium #sampling #marketing #sponsorship
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