BRAND STRATEGY | MARKETING CONSULTATION | CREATIVE DIRECTION
I’ve helped companies across a variety of categories launch new brands, introduce new products and achieve new success.
Let’s discuss how we can build your brand to be the brand it was meant to be.
Contact me:
Friederichsen.Paul@gmail.com
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Walmart is searching for ways to fight Amazon. Its latest: a personal-shopping service that hand delivers a single box of cereal or helps plan a kid’s birthday party. https://t.co/zsEp466PUY
Study: How popular are coupons? https://t.co/QU3zrf3r1W
Metroflor Attraxion - Fork truck test https://t.co/P1DoLictM5 via @YouTube Very impressive demonstration of the power of a floor installed by magnetism
Excellent interview on @Mohawk Edge Program for Independent Retailers
Austin Messerman on Mohawk’s Branding Message https://t.co/U9r00VYbb7
#MohawkEdge #DigitalMarketing
Another excellent insight from Chris Wren!
Will there be a ban on marketing guns?
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An AR-15-style Bushmaster Rifle by Remington Outdoor Company was used in the commission of one of the most heinous crimes in memory—the horrific massacre at Sandy Hook Elementary School. The Connecticut Supreme Court ruled that the manufacturer could be sued because of the way it marketed the prod...Will Independent Retailers Survive the Retail Apocalypse? First remember, branding, as in politics, is all local! My new article on this topic. friederichsenbrands.com/wdp/wp-content/uploads/2019/03/FFMM0319.pdf
PFriederichsen YouTube Preview
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A preview of Paul Friederichsen, branding and marketing consultant and partner in The Blake Project.The edited version appeared in the January issue of Floor Focus magazine.
Millennials and the flooring market
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“Generations exhibit similar characteristics—such as communication, shopping, and motivation preferences—because they experienced similar trends at approximately the same life stage and through similar channels (e.g.My new article in Floor Focus Magazine January issue "Marketing to the next generation of flooring buyers" friederichsenbrands.com/wdp/wp-content/uploads/2019/01/FFMktMin01-19.pdf #millennials #flooring #marketingstrategy
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