BRAND STRATEGY | MARKETING CONSULTATION | CREATIVE DIRECTION
I’ve helped companies across a variety of categories launch new brands, introduce new products and achieve new success.
Let’s discuss how we can build your brand to be the brand it was meant to be.
Contact me:
Friederichsen.Paul@gmail.com
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Legendary leaders and brands like Southwest, Apple and Lululemon understand the power of this 1 word @carminegallo https://t.co/RDKZwIvmdd
Are Sizzle Reels a Complete Waste of Everyone’s Time? The Atlantic and Errol Morris Say Yes https://t.co/TlliFrM0rX
How to Create a Content Strategy in 6 Easy Steps https://t.co/EVPs9LAddC via @rebekahradice another excellent example of educational content from Rebecca!
📱Mobile’s Share of Total Internet Time (via WeareSocial)
🔸2014 – 26%
🔸2015 – 32%
🔸2016 – 37%
🔸2017 – 39%
🔸2018 – 45%
🔸2019 – 48%
PFriederichsen YouTube Preview
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A preview of Paul Friederichsen, branding and marketing consultant and partner in The Blake Project.The edited version appeared in the January issue of Floor Focus magazine.
Millennials and the flooring market
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“Generations exhibit similar characteristics—such as communication, shopping, and motivation preferences—because they experienced similar trends at approximately the same life stage and through similar channels (e.g.My new article in Floor Focus Magazine January issue "Marketing to the next generation of flooring buyers" friederichsenbrands.com/wdp/wp-content/uploads/2019/01/FFMktMin01-19.pdf #millennials #flooring #marketingstrategy
Inspired by witnessing our daughter's award presentation at her office. Apply brand principles to yourself for a change! www.linkedin.com/pulse/have-year-like-never-before-paul-friederichsen/
Have a year like never before.
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We often hear people refer to themselves or others as a “brand” as in “that behavior is or is not in keeping with his or her brand” or “he or she is known for her brand of personality.” We are a society so immersed in brand culture that we intuitively judge others on brand expectations a...Published in the following:
