Paul Friederichsen


F R I E D E R I C H S E N    B R A N D S


I’ve helped companies across a variety of categories launch new brands, introduce new products and achieve new success.

Let’s discuss how we can build your brand to be the brand it was meant to be.

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3 Types of Video You Should Create to Build Your #Brand

Did you know that 55% of people watch videos online every day?

Or that social video generates 1200% more shares than text and images combined?

Start using it today!


Betty Lindbergh, 94 is the oldest participant to cross the finish line at the @NorthsideHosp #AW5K. Her secret? “You’ve just got to keep moving. Never stop,” she says. #RunningCityUSA


How to Conduct a Competitive Analysis

Ready to launch a new product, service or online business? Start here:

1. Identify 5 competitors
2. Analyze product, portfolio, positioning
3. Assess #marketing strategy
4. Perform SWOT
5. Check reviews
6. Examine customer experience

TISE Launching Shanghai Show in Late 2019 looks like the trade show wars have begun!

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